Quote Originally Posted by bb88 View Post
Think about this. One person likes your pic on Facebook or IG. Let's say that friend has 300 FB and IG friends. One of their friends has 2000 friends and a Public account with 2M friends and they really love the pic of that DCB flying across the water with the hot woman in the back. Bam, more traffic to your site than you can imagine. Social media isn't going anywhere.
I'm quite familiar with the exponential aspect of the deal. The problem is you have no idea who the audience is. And furthermore the goal isn't necessarily to get the users to come to websites from social media, the goal is to get those who rely on putting butts in the seats to spend an equal effort and time posting on sites such as this one.

The promoters want butts in the seats. The racers or those who rely on a venue (to do what they love) and possibly some sponsorship dollars also indirectly want butts in the seats. Sponsorship money will only come if the sponsors receive some benefit. Lets be honest. Posting anything on IG is pretty much a waste of time if you're in it for business. FB isn't much further behind as there is no direct means of advertising. Track the flow of sponsorship dollars and you'll see who needs to be fed.

Just thinking out loud really. I see a real disconnect between sites that are monetized vs social media. At least for the purposes of boating events like races or any event that needs butts in the seats.