So who wears or use to wear Black Flys?

[78Southwind]

I remember back in the 90's when they first came out one my friends was really into them.

I bought a pair of their Sun Glasses but I have always been more of a Ray Ban guy. What I really remember them for is not so much for the quality of their Sun Glasses but for their brand. They are a Lifestyle brand (kind of a punk skate/surf/snow/moto kind of dealio). Though there are other companies out there that have been successful creating a Lifestyle brand, I thought Black Flys was really innovative with the marketing of their brand. Back in the day they would video tape crazy shit and then pass the tapes around. Basically, it was like a 30 minute go-pro commercial but R rated (hot chicks, motorcycles, snowboarding, parties). Guerilla marketing at it's best.