I feel as though I am a promoter. I promote things and events that I choose to promote. Social media is the best free promotional tool out there IMO. Here's a few examples of the reach I get from Facebook.

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My picture thread on PB covering the Pirates Cove show has 50,000 views. In the days before social media, we had to mail out news letters or hope for magazine coverage aside from that the only way to promote was paid advertising or word of mouth.

I keep 2 face book pages. One for V-Drive Video Productions and the other for regular use. I don't get carried away with boating content on my personal facebook page because the average friend isn't interested in that stuff.