There was a thread started about a member that received bad service from an advertiser. Here's my take on ANY vender or service provider feedback.
When I'm buying something on Amazon, an app for my iCrap, about to choose a restaurant on Yelp, etc, I read the reviews. Of course you have to use your own scale to weight the negative, but regardless I want to hear it.
I also like a call out thread where a business, product or service provider is called out, but responds and makes the situation right. I'd rather hear about the bad service and how it was resolved than not hear about it at all. Everyone drops the ball, it's how you recover that makes you a player. As someone else said, one screw up with a customer that has a positive history can be accepted, one screw up with a first time customer carries a significantly higher weighting.
Let me give you an example of nut swingers supporting and promoting a certain detailer in the Parker area. All the nut swingers gave this guy glowing reviews, everything he did was perfect, never a screw up, never did inferior work or missed a commitment.
So a buddy of mine asks me for a referral, needed some detail work and minor summer tune up. I turn him on to "the guy". Well the guy doesn't do the job right, causes my buddies boat to overheat (impeller was supposed to be changed), burns up some part of his exhaust, denies he was the cause of the problem, didn't have the boat finished on time, etc... Yet everyone keeps saying this shop is "the place" to go. To add insult to injury "the guy" told my buddy he underestimated the job and wanted more money. I seem to recall some other issues but can remember what they were so I'm not going to embellish. I felt horrible for my buddy.
So from my perspective I'd rather hear about a "challenging" experience where the accused makes it right or alternatively they chose to take no corrective action. I find those reviews mixed with positive reviews are a true measure of a company's commitment to customer satisfaction.
Just my 2 cents
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